How I lead and deliver results

Team Leadership & Culture

I build and lead high-performing teams by creating clarity, ownership, and trust. My focus is on aligning people behind a shared direction and giving them the autonomy and confidence to execute. When roles, expectations, and priorities are clear, execution becomes self-driven.

Trust is earned through consistency, transparency, and action. I actively seek feedback, remove obstacles that slow execution, and communicate openly, especially when decisions are hard. My role as a leader is to set direction and ensure people understand how their work connects to the bigger picture.

My leadership style is best reflected in the Testimonials section.

Shaping strategy & organization

In leadership teams, I bring a clear and practical understanding of what a winning organization looks like and I use it to shape strategy, culture, and priorities. I contribute by challenging assumptions and steering discussions toward the leadership behaviors and strategic choices that sustain performance and long-term company value.

Turning strategy into results

Strategy is turned into execution by breaking high-level goals into clear priorities and actionable roadmaps. I'm highly organized and quick to intervene when progress stalls, driving multiple work streams forward simultaneously. My execution is grounded in rational, pragmatic thinking, and I'm comfortable making clear decisions in uncertain situations.

Building metrics that drive action

I focus on building metrics that drive decisions and behavior. That means clear definitions, reliable data, and focusing on the few KPIs that truly guide progress toward defined goals. Metrics only matter if they are reviewed in the right forums and lead to action and accountability.

Anticipating risks & preventing drifts

Pattern recognition in behavior and organizational dynamics is a key strength I bring to leadership. Through experience and observation, I often identify emerging misalignments early, and anticipate where a given direction is likely to lead. This shows up in strategic decision-making and people leadership, particularly in recruiting.

Designing scalable systems

I'm particularly strong at understanding technology, software, and complex systems. I learn new tools, platforms, and architectures quickly, and I'm highly motivated to develop a deep understanding of the products I work with. This allows me to bridge business, operations, and technology effectively.

Creating execution discipline

I build operating rhythms that make decision-making faster, clearer, and more effective. I define where decisions are made, what data is needed, and who owns outcomes. I design and run focused decision forums that replace ad-hoc meetings with facts and visible follow-through.

The person behind the leadership

People often first notice my bias toward action, open communication, and optimistic mindset. Things move quickly around me, and I usually have many things going on at the same time. What tends to surprise people over time is that I'm more introverted than expected and highly rational in how I think.

In everyday work, I focus on efficiency and continuous improvement. I prepare thoroughly, make sure things don't fall between the cracks, and never stop looking for smarter ways to do things. I'm deeply passionate about my work, which often means I don't naturally gravitate toward long lunches or daily social rituals. But when there's an afterwork, I'm usually the first one to set the time and place.

Under pressure, my thinking stays calm and pragmatic. I'm comfortable making decisions with incomplete information, as long as the goal is clear. When setbacks happen, my instinct is to help people move past the moment and see the opportunity in it. I value environments where laughing together is part of the everyday rhythm. When everything moves fast and tough decisions need to be made, a well-timed dry joke is often the best glue to keep people aligned.

Technical capabilities

If there's a smarter way for tech to help teams thrive, I'll find it, build it, and make it stick.
The goal isn't more tooling — it's clarity, speed, and fewer things falling between the cracks.

  • AI enablement
    I apply AI wherever it removes friction or improves outcomes. I'm usually the one spotting new opportunities and testing them fast. Examples: Leexi AI Notetaker, HubSpot AI, NotebookLM, Napkin AI, Gamma.
  • Systems ownership
    I've owned and developed the core stack at admin level, including configuration, governance, and ongoing improvements. Examples: HubSpot, Salesforce, ChurnZero, Confluence, Jira, ClickUp, Microsoft 365, Google Workspace.
  • Workflow design and automations
    I've designed scalable end-to-end processes that drive consistent outcomes and clear priorities, then automated what's repeatable so teams can focus on high-value work. Examples: n8n, pipelines, lifecycle stages, playbooks, SLAs, handoffs, approvals, data-triggered customer communication.
  • Integrations and data quality
    I'm comfortable building low-code automations and integration workflows myself, and partnering with dev/IT when the solution needs production-grade engineering. Examples: native integrations, n8n workflows, API and webhook-based integrations, event data ingestion, sync rules and data validation, source-of-truth mapping across systems.
  • Metrics and reporting

    I've defined the metrics that drive action, built dashboards, and improved data reliability to support better decisions. Examples: Power BI, HubSpot reporting, health scoring, NRR/GRR inputs, product usage metrics.

  • Data security and privacy
    I take risk management and compliance into account when building system workflows and handling customer data, while still keeping execution fast when needed (GDPR, ISO 27001).

Want to hear how this leadership shows up in practice?

Contact

Based in Tampere, Finland
Open to international relocation

(358) 40 6612 44

myllykoski.sini@gmail.com

Available in Finnish and English