Samu Hällfors

Founder & CEO
Framery Oy

Sini is a proactive, highly regarded leader who consistently delivers. She has a strong ability to see the big picture and catch potential issues before they escalate. Her high ambition level, ownership and judgment make her a great member to any executive team.

Timo Inkinen

Head of Product Management
Danfoss Drives

Have you ever had quality challenges in your business with a product? Get Sini in charge of the team with customer comms and project management. You'll get (sh)it done fast and with high customer NPS! And it's also fun for the team! I witnessed her work create great results, both internally and externally.

Olli Tomi

Customer Success Manager
Buildie

Sini is a brave, upright, sharp, open-minded and data-driven leader who leads by example. I also appreciate how present she is with the team and how she clears the path for team members to succeed. Sini is a true professional.

Tiia Lamminsalo

Customer Success Manager
Framery Oy

Working with Sini means benefiting from her efficiency, determination, and direct communication. Sini has a clear vision for the team's direction and places great trust in her team members, giving them the space and responsibility to work independently. She excels at focusing on the most urgent tasks and challenges.

Arttu Asunta

Customer Success Manager
Framery Oy

Sini's greatest strengths are her strategic, solution-oriented thinking combined with a 'let's get it done' attitude. She excels at providing constructive feedback, support, and guidance, always with a clear direction in mind. Sini is approachable and empathetic, making it easy to build mutual trust. She genuinely listens and supports her team through both professional and personal challenges. I've never had as much fun at work as I did in the team where Sini was the leader.

Luciana Linnikko

Technical Support Engineer
Framery Oy

Sini is the kind of manager everyone hopes to work for. She fights for her team's well-being while pushing the whole team to achieve whatever results we are aiming for. The "we can do it" attitude is always paired with great humor and a strong sense of team spirit. Without a doubt, she ranks among the top three best managers I've had in my 30 years of professional experience.

Juho Palosaari

Back Office Sales Manager
Adwatec Oy

Sini is a determined and inspiring leader with a strong talent for process and KPI development. She brings great energy to team efforts and has knack for finding 'the needle in a haystack,' spotting key details others might miss. She also knows how to keep the team laughing, no matter how tough the day gets. Overall, Sini is a fantastic person and a joy to work with!

Emma Lindfors

Associate
Boston Consulting Group (BCG)

It has been a true pleasure working with Sini. As an inspiring leader, she has taught me so much. Whether I needed guidance in ad-hoc situations or support with my career development, I could always rely on her. She has truly demonstrated what it means to be a great leader. As a manager, Sini prioritizes customer needs, approaching problem-solving with both efficiency and a strong focus on enhancing the customer experience. Combined with her remarkable drive for process development, she consistently delivers lasting results.

Nikita Kravchenko

Product Engineer

It was an absolute pleasure working with Sini! Her strong insights, skilled analysis, and extensive experience have clearly equipped her to build and lead an efficient team while fostering a positive and productive environment.

Sara Hostikka

Communications Specialist
The Wellbeing Services County of Pirkanmaa

I know Sini both as ex-colleague from the office and off-duty as her friend. Sini is a refreshing cocktail of exceptional humour, vision and really hard work. Although she is passionate, she maintains a calm, rational demeanor when solving problems. Sini is one of a kind leader, who helps others succeed.

Amin El-Bash

Key Account Manager

Sini is a trustworthy leader, who takes responsibility for the wellbeing and motivation of the team. One of Sini's strengths is utilizing data from various sources, taking action based on the data and following up on progress and results.

Tommi Pajala

CEO
Fimentum Oy

Having worked with over 2000 growth companies, I've seen that the difference between a good company and a truly great one often comes down to operational excellence and strong people leadership. Leaders who excel at both are rare — and Sini is one of them. What truly sets her apart is how she combines rigorous execution with calm, people-first leadership. She doesn't just improve operations; she elevates how the entire organization works together. Sini has an outstanding ability to quickly identify what's holding teams back, align stakeholders around a shared direction, and build the processes, roles, and metrics needed to scale with confidence.

Oona Vilermo

Strategy Director
Framery Oy

Sini is just the right person if you need to drive change and get things done. At Framery, we executed multiple change projects together, such as completely transforming our technical support process, and because of her hard dedication and problem-solving mindset, those projects achieved game-changing results in very short time frames.

Teemu Lepistö

Head of Technology
Buildie Oy

Sini has brought clear systems thinking and structure to Buildie's Customer Success function. She has developed customer management in a systematic way, clarified fragmented processes, and implemented HubSpot CRM as a system that genuinely supports both sales and customer management. By prioritizing data-driven decision-making and customer work, she improved focus on the most relevant customers and enabled more scalable customer operations.

Riikka Hietanen

Technical Support Coordinator
Buildie Oy

As a leader Sini creates an encouraging environment where team well-being, skill development, and individual professional growth are at the core. She has a strong work ethic and a clear understanding of the factors that enable a team to work efficiently toward shared goals while delivering genuine value to customers. As a change-positive and determined leader, Sini develops scalable processes, uses metrics to gain insight, and communicates in a open and clear manner. Sini is reliable, and working with her is inspiring.

Hanna Kanti-Paul

Talent Acquisition Specialist
Framery Oy

In the many recruitments I've worked on with Sini, she consistently streamlines the process for everyone involved. Sini dedicates time and energy to each recruitment, carefully reviewing all applications and thoroughly preparing for interviews and feedback sessions. Sini will be a valuable asset in helping any organization attract and select top talent.

Anastasiia Danilova

Technical Support Engineer
Framery Oy

I always think that having a good manager is an experience everyone should get at their workplace. The kind of to make you achieve your literally best by also giving you space to discover your work style. Sini is this kind of leader. She put the bar pretty high for me and my colleagues who worked for her and I find us to pretty often come back to practices she introduced. Without a doubt I say this, whoever has Sini as a colleague or a team lead will get so much more from their work experience.

Miro Vesala

Customer Success Manager
Framery Oy

Sini has a strong drive to develop processes and move things forward, always embracing a 'let's do it, not just talk about it' mentality. She has a genuine willingness to listen to what the team has in mind and a true motivation to make those things happen.

Heidi Runsas

Service Coordinator

Framery Oy

Sini's coaching leadership style was one of her key strengths. She had a unique talent for motivating and challenging each team member, providing feedback and support that fostered both personal and professional growth. Sini is also highly creative, often introducing innovative ideas. What sets her apart, though, is her collaborative approach — she always took time to listen to everyone's input, ensuring all perspectives were considered. This led to stronger outcomes and a great sense of teamwork. Under her leadership, both the team and I experienced significant growth. I strongly recommend Sini for any leadership role, confident that her ability to develop and inspire others will be a great asset to any organization.

Bora Nam

Technical Support Engineer
Framery Oy

Sini has consistently led our team with dedication and has always stood up for us as a true team leader. I appreciated her approach of balancing focused work with having fun as a team.

Elina Rantanen

US Operational Excellence Manager
Framery Oy

Sini combines high work morale with a rare ability to keep many things moving at once. She's easy to work with, brings positive energy wherever she goes, and naturally creates strong team spirit.

Mikko Tamminen

Market Intelligence Manager
Framery Oy

Sini is a growth-minded leader that thrives on challenges. She will take a problem that a company has and make it a strong point for the business.

Joel Kallio

Head of Sales
Buildie Oy

Sini joined Buildie at a time of significant change. The unit she was brought in to lead was operating with inefficient processes, and collaboration with the sales organization was still in its early stages. During Sini's time, the former Product Services unit was transformed into Customer Success, and the team's processes were modernized to meet the needs of a scaling growth company. The system reform led by Sini has been a critical success and a essential for Buildie's continued growth. Together with Sini, we built the foundation for close collaboration between Sales and Customer Success – a foundation on which future growth will be built. As a colleague, Sini is energetic, precise, and an intelligent sparring partner.

Aku Kauhanen

Customer Success Manager
Buildie Oy

Sini consistently demonstrated strong, professional leadership throughout our time working together. As a team leader, Sini always ensures that all work remains well aligned with established goals and timelines, while maintaining a high level of trust in the team and empowering individuals to perform their responsibilities independently and effectively. Sini approaches employee concerns with genuine attentiveness and addresses issues promptly and constructively. Working under Sini's team has been highly professional and motivating.

Anssi Lepistö

Customer Success Manager
Buildie Oy

Sini is a leader who genuinely cares about her team and always makes decisions with their best interests in mind. She approaches her work with focus, consistency, and a strong work ethic, while actively improving processes and supporting the team's wellbeing. Working with her has been both inspiring and seamless.

Maria Ogando

Customer Success Manager
Framery Oy

Sini is a fantastic leader. With strong strategic thinking, Sini is exceptional at leading with clear vision and effective solutions. She is master at driving progress in everything she touches without compromising clear and open communication with her team. Yet, she always finds time to be there and listen. She is supportive, inspiring, empathetic, and has the ability to give her team the space to grow and succeed with great trust.

Veikko Lindberg

Software Engineering Director
Framery Oy

I had the privilege to work with Sini when ramping up the new digital offering at Framery. Sini brought into the mix her customer centric approach while I was looking things more from the technology side. There I noticed that her laser sharp focus combined with her strong will to get things done is her superpower. This combination is a big asset to achieve goals and any organization would greatly benefit from this!

Annamaria Sola

Manager, Finance and Internal Control
Vexve Group Oy

I appreciate Sini because of her professional knowledge. She is a person who is willing to go deep into the matter and doesn't accept outcomes that are just halfway done. It is pleasure to work with her!

Lauri Vanha-Perttula

Customer Success Manager
Buildie Oy

Sini brought an exceptional amount of experience to Buildie in building and leading a Customer Success team. Her strong data-, process-, and development-driven approach enabled the team to make significant leaps forward in how it operated. As a team leader, Sini is fair, treats everyone equally, and is above all a true advocate for her team and its members. Within her team, people genuinely feel they are part of a team rather than just individual resources. She actively listens to the needs and concerns of both the team as a whole and individual team members, and consistently strives to address them in the best possible way.

Miia Ikonen

Operations Development Specialist

Framery Oy

Sini is a hard worker who is always ready for new challenges! As a team lead, she is reliable, genuine, and present. There's always time for a quick chat when needed. It's clear that the well-being and success of her team are among her core values. Her energy is infectious, and I believe it's her secret weapon to inspire others.

Jaana Hatanpää

Product Marketing Lead
Framery Oy

Sini advocates always the customer's side and viewpoint, and takes matters forward with her versatile experience and determination.

Tiia Leppänen

Service Coordinator
Framery Oy

Sini is a caring supervisor who makes sure that her team members have everything they need and the best possible tools to work with. Sini consistently gives her absolute 100% to both the work and her team.

Annukka Mankinen

Buyer
Framery Oy

It's obvious from the way Sini executes and talks about her work that she truly enjoys what she does. Despite being deeply committed to her work, she's often the first to raise her hand for afterwork activities with colleagues. Inspiring to work with, both professionally and personally!