What I bring to the table
Team Leadership & Motivation
My primary strength is my ability to lead high-performing teams, unite them behind a shared goal, and create an atmosphere where everyone enjoys coming to work. I emphasize empowerment, giving teams the confidence and autonomy to deliver results that matter.
For me, it's essential to earn the team's trust by actively seeking feedback, removing barriers to success, and communicating with transparency and honesty. My priority is to clarify the team's direction, ensuring everyone understands the long-term strategic objectives and feels like a valued part of the bigger picture.
But don't just take my word for it! Head over to the Said About Me page to see what my former team members and colleagues have to say.

Data-Driven Decision Making
Whenever I take on a new duty, I begin by asking how impact will be measured and what success should look like. While experience and intuition inform my decisions, metrics remain at the core of every move. As a data enthusiast, I transform numbers into stories and ensure that change is not only measurable but also meaningful — because nothing says success like a KPI trending in the right direction.
Change Management
I specialize in guiding organizations through change with clarity and confidence. Whether it's a strategic shift, process redesign, or organizational transformation, I focus on creating the structures and communication that help people embrace change instead of resisting it. I combine data-driven insights with empathy, ensuring transitions are not only planned and executed effectively but also genuinely supported by those involved.
Getting Things Done
I excel at sculpting future visions into clear roadmaps, maintaining a long-term focus while executing each step with precision and passion. Prioritization is key — identifying must-win battles and leveraging quick wins to drive immediate impact. I'm passionate about improving processes and scaling operations through the smart use of technology, empowering teams to work smarter, not harder.
People-Centric Approach
Even though I'm a highly rational and results-driven personality, I always focus on people first. Whether it's building high-performing teams, creating great product user experiences, or crafting outstanding customer experiences, lasting results can only be achieved by truly understanding the people involved. The key lies in asking the right questions, actively listening, and interpreting data to support informed conclusions.
Expertise in
- Leading transformation
- Building teams, processes, KPI dashboards, and workflows from the ground up, including recruiting new talent
- Developing SaaS business and digital products
- Driving B2B sales through a dealer network
- Automating workflows, customer communications, and data flows
- Building comprehensive quality and risk management systems
- Facilitating steering groups and workshops

Notable achievements
- Built a new Customer Success Team
Established a completely new Customer Success team, defined roles, and developed processes to support digital product customers, resulting in Framery's first-ever digital service subscription sale. The team ensured successful onboarding and product adoption for all customers, focusing on building strong relationships that promote loyalty and account growth. - Build a new Technical Support Team
Established a new Technical Support team, hired a team leader, and refined processes and operating methods. We significantly improved the first response time from two weeks to just a few days and reduced the "Waiting for Service" ticket queue from 100 to just 10. As a result, we achieved an average Customer Satisfaction Score (CSAT) of 4.8. - Automated customer communication
Implemented a new Customer Success Management system to automate post-sales customer communication by integrating CRM and product usage data. This system automated the delivery of hundreds of personalized onboarding messages each month, ensuring they reached the right customer segment and person at the optimal time, all without requiring any manual intervention. - Led major aftercare project
Directed Framery's largest aftercare project, achieving an NPS of over +80. This project involved training and equipping 30 Framery employees to travel to 12 countries, visit 130 customers, and service 900 phone booths and meeting pods. - Achieved first ISO certifications and published Sustainability Report
Led the development efforts that resulted in Framery obtaining its first ISO certifications (ISO 9001, ISO 14001, and ISO 45001) and published the first Sustainability Report following the practices of the GRI standard.
It's important to recognize that these achievements are not mine; they are the result of the collective efforts of the dedicated and amazing teams I have had the privilege to lead — success is always a shared accomplishment.
Alright, enough of me talking about my strengths.
Head over to the Said About Me page to explore what others have to say about working with me!